When clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references.
Industry Trends: Professional Services
3 Ways Law Firms Aren't Marketing Effectively
Creating an effective marketing plan is not easy. In fact, it is often the hardest part of growing a law practice.
Understanding the 3 biggest ways law firms waste money on marketing is an important first step. The three biggest mistakes many firms make are:
1. Not identifying and targeting the right audience
2. Not utilizing the right marketing channels for your audience
3. Failing to track the results and adjust your strategy with time
The good news is, if you avoid making these money-wasting mistakes, you’ll give yourself a good shot to implement a marketing strategy that’s destined for success from the start.
*By Aaron George, Lexicata.com
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