UNSW Writing Style Guide UNSW Writing Style Guide | Page 7

Tone of voice

Guiding principles

Collective Progress has three guiding principles .

We provoke thinking and inspire action .

We ’ re thoughtfully restrained , clear and simple .

We ’ re optimistic , energetic and confident .

We don ’ t exist to stand still – we want to make progress and real change . This means we need to encourage new ways of thinking and provide fresh perspectives .

We believe true progress happens when everyone has access to knowledge and information – not just the chosen few . And in this age of information overload , it ’ s more important than ever to make things simple and effortless for people .

Our fact-based perspective and crossdisciplinary approach give us the confidence that progress is possible . Where others see a problem , we see an opportunity .

Writing Style Guide | Tone of voice

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