UNSW Writing Style Guide UNSW Writing Style Guide | Page 6

Tone of voice
Our brand idea
Collective progress
In 2024 we further refined our brand idea to encapsulate the notion of ‘ collective progress ’ under the ‘ hearts , hands , minds ’ framework .
The idea that ‘ we make collective progress ’ shifts our focus to the significant societal impact UNSW makes .
We have also added two lenses to the framework that shape our impact in the world :
1 . for individuals to unlock their unique potential and to prosper , and

Hearts

Collaborating for an optimistic & just future

Hands

Delivering practical & entrepreneurial solutions

We make Collective Progress

Minds

Technical excellence & creative thinking that push boundaries
2 . for all life on Earth to thrive .
This brand framework captures the essence of UNSW , providing guidance to elevate and ensure consistency in how we communicate for both who we ’ re speaking to and the context we ’ re speaking in .

For individuals

to prosper

For all to thrive

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