UNSW Visual Style Guide Visual Style Guide | Page 4

Introduction

Brand idea

At UNSW , the unique viewpoints of our people , and the quirks of our campus , create a University unlike any other . This is celebrated in our brand idea :

Collective Difference

Collective Difference refers to both who we are and the difference we make together .

With Collective Difference , we celebrate our different ways of seeing the world , the thinking that makes us unique , the moments that don ’ t fit the expected narrative , and the quirks that are ours and only ours . It ’ s the blend of perspectives that help us get somewhere new .

Watch our Collective Difference video for more .

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Visual Style Guide