1 . Focus & Composition |
2 . Expression |
3 . Colour & Vibrance |
4 . Light |
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Look for compositions with a single focal point that tell a clear story .Calm , clean backgrounds help guide the viewer ' s eye to the focal point .Capture interesting perspectives using a range of camera angles . |
Expression and action is interesting , unposed and natural , capturing a genuine moment in time . A sense of movement can also help create fresh and spirited imagery .Focus on representing an authentic range of emotions – from quiet introspection to livelier expressions . We keep our distance from cheesy grins and overly posed compositions . |
Aim for vibrant pops of colour that leverage our accent palette in a natural and unforced way . These colour pops can come through in the styling of the talents ’ wardrobe or their surrounding environment .Avoid desaturated and muted images , as they fall flat alongside the UNSW yellow in layout . |
Look for crisp images with bright , warm and where possible , natural light .Whether indoors or out we aim to achieve a consistent grade across all imagery .Avoid dark and muted images , as they fall flat alongside the UNSW yellow in layout . 36 | Back to contents
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