UNSW Visual Style Guide Visual Style Guide | Page 35

Photography

Spectrum

The campaign concept will be a relevant articulation of Collective Difference .

Campaign

People

Places

Subject matter

Campaign specific imagery to be commissioned on a brief by brief basis .

A focus on storytelling and capturing authentic emotion . We represent our community , locality and the impact we have in the world .

The interesting angles and unusual compositions that the UNSW campus lends itself to . We also hero our uniquely Australian surrounds .

Textural , detail imagery used to visualise abstract ideas . These can also be subject matter specific when representing faculties .

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Visual Style Guide