Introduction
Heart Hand Mind
Through the process of developing this brand refresh , we had the opportunity to think deeply about what makes UNSW unique .
Our motto has always been “ Knowledge by hand and mind ”, which speaks to our focus on academic excellence and realworld outcomes .
But through this process , it became clear that a key part was missing : the idea of heart . It ’ s something that ’ s always been tangibly true of UNSW , but never articulated .
Heart Hand Mind is now the key framework for how we talk about who we are , the way we do things and our future ambitions , both internally and externally .
These three things together give us our brand idea , Collective Difference .
Heart Hand Mind gives us our Collective Difference .
Collective Difference
Heart
True diversity of thought
Social impact and inclusion
Community and connections
Hand
Applied knowledge Entrepreneurialism Innovation Partnerships
Mind
Excellence Ambition World leading
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