UNSW Visual Style Guide Visual Style Guide | Page 2

Contents Introduction Photography 33
Logo 7
Typography 14
Iconography 19 Icon style 20
Graphic device 21
Colour 25
Must-haves 38
Applications 44
Dos and don ’ ts 66
Contacts 74

Contents Introduction Photography 33

Heart Hand Mind

3

Brand idea

4

Guiding principles

5

Core toolkit

6

Logo 7

Formats

8

Usage

9

Faculty lock‐up

10

Variations

11

Co-branding

12

Typography 14

Our typefaces

15

Alternate characters

16

Usage

17

Headline styles

18

Iconography 19 Icon style 20

Graphic device 21

Shapes overview

22

DNA

23

Colour 25

Proportion

26

Accent palette use

27

Specifications

28

Compliance

29

Accent tint use

30

Infographic use

32

Overview

34

Image checklist

36

Image Cropping

37

Must-haves 38

University and campus names

39

Faculty and Campus names

40

Accreditation

41

Email signature

42

Email Banners

43

Applications 44

Stationery

45

Business cards

46

Powerpoints

47

Edm headers

48

Digital ads

49

Digital screens

50

Statement of attainment

52

Pull-up banners

53

Media wall

54

Light boxes

55

Undergraduate guide

56

Orientation week brochure

57

Business reports

58

External

61

Student expo booth

63

O-week campus activation

64

O-week tote

65

Dos and don ’ ts 66

Pattern & shape use

67

Image checklist

68

Cropping

72

Contacts 74

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Visual Style Guide