Heart Hand Mind |
3 |
Brand idea |
4 |
Guiding principles |
5 |
Core toolkit |
6 |
Formats |
8 |
Usage |
9 |
Faculty lock‐up |
10 |
Variations |
11 |
Co-branding |
12 |
Our typefaces |
15 |
Alternate characters |
16 |
Usage |
17 |
Headline styles |
18 |
Shapes overview |
22 |
DNA |
23 |
Proportion |
26 |
Accent palette use |
27 |
Specifications |
28 |
Compliance |
29 |
Accent tint use |
30 |
Infographic use |
32 |
Overview |
34 |
Image checklist |
36 |
Image Cropping |
37 |
University and campus names |
39 |
Faculty and Campus names |
40 |
Accreditation |
41 |
Email signature |
42 |
Email Banners |
43 |
Stationery |
45 |
Business cards |
46 |
Powerpoints |
47 |
Edm headers |
48 |
Digital ads |
49 |
Digital screens |
50 |
Statement of attainment |
52 |
Pull-up banners |
53 |
Media wall |
54 |
Light boxes |
55 |
Undergraduate guide |
56 |
Orientation week brochure |
57 |
Business reports |
58 |
External |
61 |
Student expo booth |
63 |
O-week campus activation |
64 |
O-week tote |
65 |
Pattern & shape use |
67 |
Image checklist |
68 |
Cropping |
72 |