UNSW Visual Style Guide Visual Style Guide | Page 2

Contents Introduction Photography 33

Logo 7

Typography 14

Iconography 19 Icon style 20

Graphic device 21

Colour 25

Must-haves 38

Applications 44

Dos and don ’ ts 66

Contacts 74

Contents Introduction Photography 33

Heart Hand Mind	3
Brand idea	4
Guiding principles	5
Core toolkit	6

Logo 7

Formats	8
Usage	9
Faculty lock‐up	10
Variations	11
Co-branding	12

Typography 14

Our typefaces	15
Alternate characters	16
Usage	17
Headline styles	18

Iconography 19 Icon style 20

Graphic device 21

Shapes overview	22
DNA	23

Colour 25

Proportion	26
Accent palette use	27
Specifications	28
Compliance	29
Accent tint use	30
Infographic use	32

Overview	34
Image checklist	36
Image Cropping	37

Must-haves 38

University and campus names	39
Faculty and Campus names	40
Accreditation	41
Email signature	42
Email Banners	43

Applications 44

Stationery	45
Business cards	46
Powerpoints	47
Edm headers	48
Digital ads	49
Digital screens	50
Statement of attainment	52
Pull-up banners	53
Media wall	54
Light boxes	55
Undergraduate guide	56
Orientation week brochure	57
Business reports	58
External	61
Student expo booth	63
O-week campus activation	64
O-week tote	65

Dos and don ’ ts 66

Pattern & shape use	67
Image checklist	68
Cropping	72

Contacts 74

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Visual Style Guide