UNSW Sub-brand style guide v5 | Page 3

Note : All logos should have both a portrait and a landscape version

Your logo

UNSW sub-brands are able to develop their own logos . These logos are made up of two components , the unique graphic and the logo text as seen in the diagram on the right .

The unique graphic is the part of the logo that you can customise to represent your identity . This section of the logo can be made up of any graphic you would like and will be the most recognisable part of the logo for your audience . If you have an existing , well-established logo , we recommend you select the element that is most recognisable as your unique element to retain the brand equity you ’ ve built . If you are developing a new logo , we strongly recommend working with a graphic designer to ensure that the logo is professional and unique .

The text portion of the logo is templated and agreed to by Management Board . The “ UNSW ” text must be included in all logos followed by your official sub-brand or centre registred business name in the same proportions and fonts seen on the right .

Unique graphic Templated text ( in Clancy font )
Example landscape logo

UNSW

Centre for Logo Examples

UNSW Centre for Logo Examples

Example portrait logo

Please note , if you do not currently have a registered business name or trade mark for you logo , these will need to be sought at your expense via the UNSW Legal Team .

Note : All logos should have both a portrait and a landscape version