Unscripted Portfolio MIPCOM 2024 - Digital | Page 20

UNSCRIPTED 2024

Barbie ’ s Dirty Secrets

Does one of the world ’ s biggest toy manufacturers put profit before safety ?

As Mattel ’ s profits soar in the wake of the Barbie movie , Barbie ’ s Dirty Secrets investigates the secrets of the world ’ s biggest toy manufacturer and asks whether it is putting profits before the safety of children and its own workers .
Fronted by award-winning CNN and Vice News journalist Isobel Yeung , the film reveals , through exclusive undercover footage shot by the workers themselves , the grim reality of creating Mattel product , where pay and conditions in the factory are a far cry from the glamour of Hollywood . It also explores Mattel ’ s aggressive , highly litigious legal practices , from battling emotive negligence cases to questionable brand protection policies .
Mattel wants to be seen as a champion of fairness , diversity and inclusion but this film asks just how seriously the company puts those aspirations into action .
Duration 1 x 1 hr
Zandland for Channel 4 , UK