United Life 01 | Page 31

Krátke zaujímavosti Short curiosities Short curiosities The psychological consequences of money In 2006 realized Kathleen D. Vohs together with her colleagues a research about the psychological consequences which money have. The main ascertaining was that money changes not only people´s motivation but also their behavior toward others. Results of nine experiments suggest that money contributes to the feeling of self-sufficiency when people prefer to be free of dependancy, so they request less for help but they are also less helpful toward others. Relative to other participants of research, people who had more money preferred to play and work alone and without realizing it, they put more distance between them and their new acquaintance. However, we can not generalize these findings to all rich people, for example a lot of rich people donate the charitable purposes. It is however good to realize some of these facts early and to demonstrate by your behavior that the reality can be other too. Money illusion The wrong identifying of subjective value of money with its nominal representation is called the money illusion. It shows itself as a tendency to think about money in terms of nominal rather than real values. This can have consequences on the incomes, transactions, perception of a fairness and ethics, investments and contracts. It shows itself the most in periods of inflation and deflation when the real value of money is lower or higher. According to economist Fisher it is a serious defect, because we use as the unit of value a thing which has a changing value. Money illusion is the most marked in three ways: price stickiness, contracts and laws, discourses in formal media and among people. These situations do not consider inflation and deflation how could we rational expect. Economists and also psychologists tried to explain the money illusion. According to psychologists the nominal prices provide a comfortable cue for determination of value of almost everything. The real prices are considered necessary to calculate only in situations when it seems very important. (Source: Shafir, Diamond & Tversky, 1997) How does the happiness arise? If you think that happiness is proportional to the amount of money, you are wrong. The wealth makes people happy only for a while because they get used to it fast. Therefore, there have to be more factors which are the genetics and own activities. Researchers found out that approximately 50% of life satisfaction is created by genetic factors, so there is a certain predisposition of a man to be an everlasting optimist or a gloomy pessimist. The importance of own activities for a feeling of happiness and satisfaction is estimated on 40%. The advantage of these activities is that we can alternate and choose them by our own preferences. The remaining 10% is at government disposal which can contribute to happiness and satisfaction through a quality health service, education, environment and the level of confidence in it. Gambler´s fallacy Gambler´s fallacy is a tendency to think that the future probabilities are influenced by the previous events, although they remain unchange in fact. This heuristic or a certain abbreviation in thinking comes out from wrong assumption that if a sequence of random events looks non-random, so there is a certain regularity, the probability of turn is increasing. One example is an estimation of which side of a coin will fall. If the head fell more times in previous throws, according to this heuristic we will evaluate the probability of throwing an emblem as higher. In fact, the probability is still the same - 50:50. This fallacy is important to realize and not to underlie it especially in economic decisions because it can have no small consequences on your terminal wallet condition. (Source: Kahneman & Tversky) How do the self-confident optimists decide? Even if self-confidence and optimism are in everyday life regarded as the positive qualities, in the field of decision making an inclination to optimism ranks among the deviation from rational decision making. The combination of self-confidence and optimism causes that people overestimate their knowledges and the ability of control over the situation, on the contrary they underestimate the risks in known situations and have aversion to indefinitess. People with these qualities prefer easily accessible informations and they are surprised by events which are statistical explainable and so well-founded. If you are however member of this group of people, the experts have one recommendation for you. To remember besides your successes also less successful situations keep records of them and take them into consideration by your decision making. Financial risk tolerance Researches from the field of biology and neuroscience have shown that there is a general inclination to risk in all spheres of life. However, observations prove an inconsistent behavior of people. A supporter of the adrenaline sports does not have to be a smoker at the same time or a hazard player does not have to like adrenaline sports. That means that he is tolerant to risk in one situation, in other situation he avoids it or does not look it up. One fact on which the scientist agreed is that there is a certain personality trait which is the general inclination to risk behavior. According to demographic factors are men, single people, entrepreneurs and young people more predisposed to risk. A share of people who are willing to accept a risk which is above the average or high is however relatively low. It does not overreach a quarter of the population. (Source: Faff, Hallahan & McKenzie) Author: Mária Synáková 31