About the Author
Corey Padveen is a Partner at
t2Marketing International a global media and marketing consultancy . He has worked on innovative data , growth , and marketing campaigns across various industries - ranging from experiential entertainment to the casino industry - and discusses his work and research at major conferences and events around the world .
Corey studied economics at McGill University , and focused largely on econometrics – economic statistics . This has led him to develop unique , first-of-their-kind approaches to analyzing marketing data and identifying new opportunities for t2 ’ s clients . He has pioneered the concepts of social equity , which has provided a basis for an expansive study on new media measurability , and ResponsiveBranding , a proprietary concept which leverages vast amounts of market data to develop more effective strategies .
Corey is the author of Marketing to Millennials For Dummies , part of the For Dummies series published by Wiley , and a contributing author of Digital Marketing All-in-One For Dummies .
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