Understanding and Planning for a New Generation of Player - Corey Padveen | Page 6

Opportunities in Game Technology and Skill-Based Gaming
If you were to visit a large casino twice , with a few months between visits , there is a good chance you might see several changes on the casino floor , especially in terms of slot placement and machine change outs and upgrades . One primary reason for this is because casinos constantly aim to replace their lowest-performing machines . The idea , very simply , is that if you have three machines , as with the graphic below , and if one performing poorly among the three , then replacing it with a new machine will increase the casino ’ s Win Per Unit Per Day ( WPUPD ) average , thereby increasing the total average performance for the set .
SIMPLE CASINO FLOOR REPLACE LOWEST PERFORMER
$
300
WPUPD
$ 200
WPUPD
$ 100
WPUPD
$ 300
WPUPD
$ 200
WPUPD
$ 300
WPUPD
TOTAL WIN = $ 600 ZONE AVERAGE = $ 200 / WPUPD
TOTAL WIN = $ 800 ZONE AVERAGE = $ 266 / WPUPD
.
REALITY OF CANNIBALIZATION
$ 180
WPUPD
$ 140
WPUPD
$ 300
WPUPD
$ 360
WPUPD
$ 230
WPUPD
$ 100
WPUPD
TOTAL TRUE * WIN VALUE = $ 620 ZONE AVERAGE = $ 206 / WPUPD
TOTAL TRUE * WIN VALUE = $ 641 ZONE AVERAGE = $ 214 / WPUPD
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