Gwynedd Mercy University
AY2020-2021 / Undergraduate Academic Catalog
and memory theory , consumer motivation and attitudes , self- concept and lifestyle issues , information analysis , post purchase management , organizational buying and marketing regulations . Prerequisites : BUS-207 ( Required , Previous ).
BUS-340 Business Statistics II ( 3 ) This course is a continuation of BUS 209 . Topics include hypothesis testing , regression and correlation techniques , time series analysis , index numbers , nonparametric techniques and analysis of variance . Prerequisites : BUS-209 with a minimum grade of C ( Required , Previous ).
BUS-342 Business Statistics ( 3 ) The use of statistics in business will be explored . Topics covered include measures of averages and dispersions , probability theory and distributions , sampling , tests of hypothesis , regression , and correlation . Prerequisites : BUS-323 ( Required , Previous ).
BUS-350 Principles of Sports Management ( 3 ) This introductory level course provides the student with an overview of the structure of the sports industry and highlights the scope and variety of career opportunities in the area . The value of professional management to sports organizations will also be emphasized . Attention will be given to the issues facing sport organizations and the use of management techniques to solve business-related problems .
BUS-351 Sport Marketing ( 3 ) This course provides the student with basic knowledge and understanding of sport marketing and promotions for the educational , recreational and professional sport . The components of the course include developing products , sponsorships , special events , fund raising , public relations , promotions , and utilizing radio and television networks . Prerequisites : BUS-207 ( Required , Previous ).
BUS-352 Sport Business and Finance ( 3 ) This course is designed to prepare the prospective sport manager with an overview of the major financial issues facing the sport industry . An analysis of the following areas will be undertaken ; sources of revenue for sports organizations , a comparison of public and private sector funding in sports , and investment of public resources into private sporting facilities . Prerequisites : BUS-205 ( Required , Previous ).
BUS-353 Sport Law ( 3 ) This application of legal principles is considered in relation to professional and amateur sports . Emphasis is placed on tort liabilities and the regulation of sport in a variety of settings . The governance structure of professional and amateur sports organizations will also be discussed . Prerequisites : BUS-230 ( Required , Previous ).
BUS-354 Athletics Administration ( 3 ) This course is designed to introduce the student to the management issues faced by administrators within collegiate and high school athletics departments . Students will develop an understanding of issues such as governance , scheduling , NCAA and conference compliance , gender equity and Title IX ,
181