Gwynedd Mercy University AY2020-2021 / Undergraduate Academic Catalog
Prerequisites : BUS-310 ( Required , Previous ).
BUS-314 International Finance ( 3 ) This course considers the nature and scope of international financial management . Direct foreign investment , international exchange , U . S . balance of payment , and the multinational enterprise will be discussed . Prerequisites : BUS212 , BUS-310 ( Required , Previous ).
BUS-318 Operations Management ( 3 ) The course will consider the operational aspects of running a manufacturing or service organization . Topics will include layout considerations , service requirements , inventory control and a preview of today ' s operations challenges . Course requirements will include case studies , end of chapter review questions and small off-site assignments . Prerequisites : BUS-101 ( Required , Previous ).
BUS-319 Purchasing and Contracting ( 3 ) Introduction to the procurement function . Specification of products and services , selection of suppliers , price , delivery , and other requirements ; contract negotiations will be discussed . Prerequisites : BUS-101 ( Required , Previous ).
BUS-320 Small Business Management ( 3 ) This course examines the start-up and operation of a small business . Emphasis will be placed on the business plan , financial options , managerial challenges and day-to-day operations . The student will be expected to conduct an analysis of a business opportunity as a part of the course requirements . Prerequisites : BUS-101 ( Required , Previous ).
BUS-323 Business Management and Leadership ( 3 ) This course provides the student with an overview of management and leadership processes within an organization . By applying principles of planning , organizing , staffing , directing , controlling , and team development and building - to a comprehensive team project - the student will develop an understanding of the role of manager in today ' s organization .
BUS-333 Advertising & Digital Promotion Design ( 3 ) An overview of the various offline and online media available to advertisers , the factors influencing the choice of media and the role played by advertising agencies are studied . Topics include the role of advertising in society , effective consumer communication strategies , consumer analytics , segmentation , targeting and positioning consumers , creating digital and non-digital strategies , planning and buying media , executing an advertising plan , developing a message and return on investment strategies and management . Prerequisites : BUS-207 ( Required , Previous ).
BUS-334 Consumer Behavior ( 3 ) This course provides an analysis of the consumer decision process and customer experience design strategies in the market place . Special emphasis is placed on the external and internal influences on the consumer including the effects of demographic , social and psychological variables . Topics include developing strategies , variations in behavior , changing societal values , consumer perceptions , learning
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