Undergraduate Prospectus 2020 Keele Undergraduate Propsectus 2020 | Page 80

Business and Management | 81
Business Management and Economics
BA (Hons)
Why study this course?
This course provides you with the theory and practice of management and
economics, making use of case studies and examples and, by offering you the
chance to apply what you have learned, preparing you for a range of careers
in business.
This course provides a broad business curriculum that uses up to date
research and cases to explore themes such as strategy, innovation,
quality and people management. At the same time, by using professional
software tools such as Bloomberg and Stata, you will learn to analyse
and interpret real economic data to become confident in communicating
complex business information to a range of audiences. You can then opt
to enhance your employability skills by taking a placement year between
years two and three of your studies.
The programme will introduce you to techniques for addressing real
world problems and policy-related issues. You will explore the behaviour
of households, businesses and governments from a multidisciplinary
perspective. You will consider issues of social importance, examine real
world phenomena and combine theoretical analysis with an up to date
knowledge of current issues.
What will this mean for my future?
The programme will open up a range of career opportunities in business
and government. You might choose to take up a career as an economist
in the City, with the Government Economic Service, in commerce or
industry, in education or in local government. Your management skills
could lead to a career as a manager in the commercial, public or charitable
sectors or in marketing or sales. You may also choose to study for a
postgraduate degree in either of these subjects.
INDICATIVE MODULES
First Year
• Management in Context
• Introductory Microeconomics
• Introductory Macroeconomics
• Quantitative Methods 1
• Quantitative Methods 2
Second Year
• Statistics with Bloomberg
• Intermediate Microeconomics
• Corporate Governance and
Social Responsibility
• Operations and Quality Management
• Organisational Behaviour
Third Year
• Advanced Topics in Microeconomics
• Business Strategy
KEY INFORMATION
UCAS Code - LN19
Foundation Year
Yes
Indicative entry
requirements
Single Honours
A level: BBC-CCC
BTEC: DMM-MMM
Course duration
3 years or 4 years
with an international
or placement year
Study abroad
Yes
International Year
Yes
Learn a Language
Yes
For information on courses that combine subjects please visit keele.ac.uk/ugcourses