COMD-400 |
Digital Media Economics & Budgeting |
Digital and social media , media convergence , connectivity and immediacy have disrupted media business models , created space for few major players in social and digital media , changed the way content is produced and distributed and altered advertising and public relations messaging and profit centers . This course explores the broad economic issues impacting digital and social businesses within today ' s media landscape . We will discuss key economic principles influencing the communication and media industries including broadcasting , newspapers , motion pictures , music , video games , advertising and public relations . Opportunity to earn Hootsuite Certification |
COMD-4000 |
Digital Communications Capstone |
This capstone course is project oriented and will require students to apply skills in strategic planning , messaging to audience , gathering information , and producing content . |
COMD-405 |
Digital Communications Internship |
This is a 120-hour work experience designed to afford the student a practical experience in social and digital media fields , content production techniques and / or analytic practices . |
COMD-437 |
Special Topics |
This course provides opportunity for |
investigation of a selected topic or topics |
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designed to integrate and deepen the student ' s |
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comprehension and application of digital and |
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social media theory and practice . |