Undergraduate Catalog 2024-2025 | Page 294

BUS-421
Corporate Studies
This course provides students the opportunity to complete an in-depth study of a service corporation , or several service corporations , so to better understand the integration that is required in management practices within a corporate business structure . The course will focus on the challenges , opportunities and integration of corporate management , administration , marketing , human resource management , leadership and , as applicable , global operations and management .
3.00 Take BU Previous ( Require
BUS-437
Special Topics
This course provides opportunity for investigation of a selected topic or topics designed to integrate and deepen the student ' s comprehension and application of business theory and practice .
BUS-438
Social Media Marketing
An in-depth study of the theories , processes , and application of social media marketing within an organization . The course will explore strategies to build social communities and better understand its opportunities and organizational impact . The concept of a social business will be studied through the analysis of the approaches to implement social technologies . The course will also explore the planning and implementation processes of social business initiatives .
3.00
3.00 Take BU Previous
BUS-439
Independent Study
This course allows the student to investigate selected topics . Registration with permission of the Dean of the School and the Vice President for Academic Affairs .
1.00