BUS-407 |
Marketing Research and Analytics |
Research techniques / methods on the collection
3.00
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and analysis of data used as a basis for market identification , product planning , consumer behavior , pricing policy , and sales strategy are studied . Students will learn and use Google Analytics to learn marketing metrics and how the data gained through online research can be used in the marketing management of an online business enterprise . |
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BUS-410 |
Online Business Marketing / Mgt StrategiThis course presents theories and applications necessary to develop and manage online digital strategies . Topics include an introduction to e- marketing strategies , e-mail marketing , online advertising , affiliate Marketing , search engine marketing , search engine optimization , social media strategies , crowd sourcing , viral marketing , online reputation management , web public relations , web site design and development theories , web analytics and conversion optimization , mobile marketing strategies and customer experience management . |
3.00 |
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