BUS-210 |
Marketing and Consumer Behavior |
An overview of marketing theory in the context of the corporate environment and consumer behavior . Topics include marketing strategy , opportunities , consumer behavior , segmentation , marketing mix , and the external and internal influences on the consumer including the effects of demographics , and social and psychological variables on buyer behavior . |
BUS-212 |
International Business |
An overview of the global market and its challenges for the U . S . businessperson . The student will look at the operation of the multinational company , international business activities , agreements between nations and other topics related to participation in global activities . |
BUS-214 |
Business Ethics |
A discussion of the impact of ethics on today ' s business world with content areas to include business social responsibilities , rights of stakeholders , government interaction and international ethical practices is studied . The student will be expected to analyze cases and to write opinion reports using APA format as a part of the course requirements . |