Course Name |
Long Title |
Min Credits |
Description |
Requisites |
BUS-4001 |
Seminar : Business Policies and Strategies |
4 |
Using a business simulation / case approach , and by integrating
Take ACC-302 . Minimum grade C . learning team experiences with classroom theory this course is a
( Required , Previous ). | Take BUS-310 . study of management policy as an integrative force to all other
Minimum grade C . ( Required , functions of businesses ; i . e ., marketing , manufacturing , finance ,
Previous ). | Take BUS-323 . Minimum personnel . The course represents an insight into the strategies behind grade C . ( Required , Previous ). corporate policies .
|
BUS-405 Marketing Decision Making Using Analytic 3
This course develops a comprehensive overview of marketing strategy . Management decision- making in all areas of marketing is addressed . Strategic planning and implementation in segmentation , product , distribution , promotion , and pricing will be included .
Take BUS-207 . Minimum grade C . ( Required , Previous ). | Take BUS-323 . Minimum grade C . ( Required , Previous ).
BUS-407 Marketing Research and Analytics 3
This course emphasizes the use of Scientific Research Methods to develop marketing strategies and assist marketing professionals in making judicious marketing decisions . The course exams product , consumer , competitive and market research ; types of research , stages in the research process , survey research methods , questionnaire construction , an analysis of the various types of secondary data , types of sampling designs and procedures , data collection methods , and data analysis .
Take BUS-207 . Minimum grade C . ( Required , Previous ).
BUS-410 Online Business Marketing / Mgt Strategies 3
This course presents theories and applications necessary to develop and manage online digital strategies . Topics include an introduction to e-marketing strategies , e-mail marketing , online advertising , affiliate Marketing , search engine marketing , search engine optimization , social media strategies , crowd sourcing , viral marketing , online reputation management , web public relations , web site design and development theories , web analytics and conversion optimization , mobile marketing strategies and customer experience management .
Take BUS-207 . Minimum grade C . ( Required , Previous ).
BUS-421 Corporate Studies 3
This course provides students the opportunity to complete an indepth study of a service corporation , or several service corporations , so to better understand the integration that is required in management practices within a corporate business structure . The course will focus on the challenges , opportunities and integration of corporate management , administration , marketing , human resource management , leadership and , as applicable , global operations and management .
Take BUS-207 . Minimum grade C . ( Required , Previous ). | Take BUS-101 . Minimum grade C . ( Required , Previous ).