Course Name |
Long Title |
Min Credits |
Description |
Requisites |
BUS-207 |
Principles of Marketing |
3 |
An overview of marketing theory and application in the context of the corporate , global and digital environment is studied . Topics include strategic planning , consumer behavior and customer experience design , business consumer marketing , developing and managing product offerings , marketing research and intelligence , advertising , public relations , sales promotions , pricing strategies and developing a marketing plan . |
|
BUS-209 |
Business Statistics I |
3 |
BUS-210 |
Marketing and Consumer Behavior |
3 |
BUS-212 |
International Business |
3 |
BUS-213 |
Principles of Human Resource Management |
3 |
BUS-214 |
Business Ethics |
3 |
An introductory course in the use of statistics in business . Topics covered include measures of averages and dispersion , probability theory , probability distributions , sampling theory and estimation .
An overview of marketing theory in the context of the corporate environment and consumer behavior . Topics include marketing strategy , opportunities , consumer behavior , segmentation , marketing mix , and the external and internal influences on the consumer including the effects of demographics , and social and psychological variables on buyer behavior .
An overview of the global market and its challenges for the U . S . businessperson . The student will look at the operation of the multinational company , international business activities , agreements between nations and other topics related to participation in global activities . The student will be introduced to the field of human resource management . This course will examine the many aspects of human resources and how these functions support the goals of the organization . Topics will include recruiting , selection , training and development , compensation and safety . Student requirements will include a research paper and case analysis . A discussion of the impact of ethics on today ' s business world with content areas to include business social responsibilities , rights of stakeholders , government interaction and international ethical practices is studied . The student will be expected to analyze cases and to write opinion reports using APA format as a part of the course requirements .
Take 1 group ( Take BUS-101 Minimum grade C . / Take BUS-323 Minimum grade C . ). ( Required , Previous ).
Take BUS-101 . Minimum grade C . ( Required , Previous ).
Take BUS-101 . ( Required , Previous ).