Course Name |
Long Title |
Min Credits |
Description |
Requisites |
|
COMD-
300
|
Strategies / Tactics Digital / Social Media |
3 |
Building on strategic communication and business objectives , students will explore online strategies and tactics across platforms . Hands-on assignments will address building awareness and social communities as well as e-commerce and conversion . Projects will be incorporated into students ' online digital portfolios . |
|
COMD- 301
COMD- 302
COMD- 303
COMD- 400
COMD- 4000
Podcasting |
3 |
Video Production & Editing |
3 |
Media Ethics |
3 |
Digital Media Economics & Budgeting |
3 |
Digital Communications Capstone |
3 |
Podcasting in journalism , publishing and promoting continues to grow . In this course , students will build upon the basic audio skills developed in prior courses to produce audience-targeted and technically competent podcasts . We will explore planning , recording , interviewing , editing , structure and storytelling along with technical concepts . Hosting , distribution and monetizing will also be covered .
Take COMD-201 . ( Required , Previous ).
Students will learn video production in both the studio and in the field , with a focus on framing , lighting , microphone placement , composition ,
Take COMD-201 . ( Required , audio for video , and more . We will also cover post-production , editing
Previous ). strategies and story-telling . This is a hands-on course . Opportunity to earn YouTube Certification . In this course , students examine ethical standards and practices in mass media , as well as the key ethical issues confronting mass communicators today . Case studies , ethical decision- making models , and industry standards will be used to show the impact of decisions media professionals make .
No Pre-reqs
Digital and social media , media convergence , connectivity and immediacy have disrupted media business models , created space for few major players in social and digital media , changed the way content is produced and distributed and altered advertising and public relations messaging and profit centers . This course explores the broad economic issues impacting digital and social businesses within today ' s media landscape . We will discuss key economic principles influencing the communication and media industries including broadcasting , newspapers , motion pictures , music , video games , advertising and public relations . Opportunity to earn Hootsuite Certification
Pre-Req : COMD217
This capstone course is project oriented and will require students to apply skills in strategic planning , messaging to audience , gathering information , and producing content .
Junior Status