Undergraduate Catalog 2021-2022 | Page 215

Course Name
Long Title
Min Credits
Description
Requisites
COMD-
115
Introduction to Digital Communcation
3
Students explore the use of social and digital media as a means to gather information , communicate , consume news , create identities and create communities . Through an examination of the digital divide , privacy and AI , students broaden their understanding of digital and social media . Students develop pre-professional logos and create audio and video content .
COMD- 200
COMD- 201
Digital Analytics & Visualization 3
Mobile Content Creation 3
Students will explore digital analytics , big data , and data visualization while earning a Google Analytics certification . Hands-on projects will focus on campaign tracking , tagging , web traffic measurement , dashboards and more . Opportunity to earn Google Analytics Certification . Students are introduced to the creation of visual and audio content for use on social and digital media platforms utilizing the same smart phone they use everyday . Basic skills such as framing , composition , audio quality and website development will be covered in theory and with hands-on application . Students will host projects on their own websites . Smartphone and APP purchase required .
COMD- 206
Public Relations 3
This course covers the development of the public relations industry from its historical beginnings to contemporary application , including the relationship between theory and practice . While reviewing many specific areas of the field including media relations and crisis communication , the course highlights the core of utilizing public opinion and persuasion , as well as the arena of strategic counsel . Opportunity to earn CisionPoint Certification .
Take COMD-115 COMD-217 . ( Required , Previous ).
COMD- 217
COMD- 218
Digital Media Culture & Society 3
Policy & Regulation 3
Students will explore the relationship between digital media and culture , domestically and in the global setting . Topics include convergence , mobile media , digital gaming , journalism , augmented reality and globalization . Opportunity to earn Twitter Flight Deck Certification Media policy and regulation will be covered in the context of the first amendment , public interest , licensing , ownership , privacy , digitalization and global pressures .
Take ENG-101 . ( Required , Previous ).
Take COMD-217 . ( Required , Previous ).