Course Name |
Long Title |
Min Credits |
Description |
Requisites |
BUS-405 |
Marketing Decision Making Using Analytic |
3 |
This course develops a comprehensive overview of marketing strategy . Management decision- making in all areas of marketing is addressed .
Strategic planning and implementation in segmentation , product , distribution , promotion , and pricing will be included .
|
Take BUS-207 . ( Required , Previous ). |
Take BUS-323 . ( Required , Previous ).
|
BUS-407 |
Marketing Research and Analytics |
3 |
BUS-410 |
Online Business Marketing / Mgt Strategies |
3 |
BUS-421 |
Corporate Studies |
3 |
BUS-437 |
Special Topics |
3 |
Research techniques / methods on the collection and analysis of data used as a basis for market identification , product planning , consumer behavior , pricing policy , and sales strategy are studied . Students will learn and use Google Analytics to learn marketing metrics and how the Take BUS-207 . ( Required , Previous ). data gained through online research can be used in the marketing management of an online business enterprise .
This course presents theories and applications necessary to develop and manage online digital strategies . Topics include an introduction to e-marketing strategies , e-mail marketing , online advertising , affiliate Marketing , search engine marketing , search engine optimization , social media strategies , crowd sourcing , viral marketing , online Take BUS-207 . ( Required , Previous ). reputation management , web public relations , web site design and development theories , web analytics and conversion optimization , mobile marketing strategies and customer experience management .
This course provides students the opportunity to complete an in-depth study of a service corporation , or several service corporations , so to better understand the integration that is required in management practices within a corporate business structure . The course will focus Take BUS-207 . ( Required , Previous ). | on the challenges , opportunities and integration of corporate Take BUS-101 . ( Required , Previous ). management , administration , marketing , human resource management , leadership and , as applicable , global operations and management . This course provides opportunity for investigation of a selected topic or topics designed to integrate and deepen the student ' s comprehension and application of business theory and practice .