Technological -
There will be many new innovations throughout the technical factors that I will have to bear in mind, that could potentially effect the rate of which my brand succeeds, there will be emerging new technologies that I could potentially get hold on that I will have to adapt to using,
Having different technology's over time mean I could potentially risk having them mature and slow down the rate of which they work at.
Different fabrics will emerge that could be created using new technology which could help me with sustainability aspects and there could be new way to recycle old fabric to use.
Resources could be also limited or at a high demand rate for production, I may have to increase the rate of other fabrics to comprehend for the loss of others potentially
I may have to bear in mind discontinuing certain products to keep up with the demand of materials.
Legal -
I will have to abide by certain laws and regulations set by the government ,things like employment laws, consumer protection I will have to hold all my customers details safely and not expose them to the public. I will have to abide by health and safety in the work place of creating the items safely as well as having appropriate forms and documents stating health risks and how we go about them,
I will also have to consider new and upcoming legal terms that could potentially happen and be able to adapt quickly to fit the requirements
Environmental -
A lot of the factors that affect economic and political are also the main factors of environmental.
I will have to make a conscious effort to reduce my global footprint with creating my brand, I will have to look into sustainable factors so not expending too much greenhouse gases into the environment, I could do this by hand stitching when possible, looking at recyclable fabrics and more sustainable fabrics, different alternatives to energy outputs.
The weather could also make an impact, obviously my brand is going to cover swimwear, living in the UK it is rarely needed for the weather over here, so I will have to bear in mind that there may be different times of the year where I could potentially slow down production of the swimwear as it may not be as popular.