Ultimate Home Sellers - Jason and Lauren | Page 67

Buyer Management

We can ’ t make a sale without a buyer . Managing buyers is therefore essential to the success of the project and a key price influencer . When it comes to parting with large sums of money , buyers have a sixth sense .
They ’ re also looking for evidence to support the price a seller is asking . They are looking to satisfy themselves as to just how much your home is worth or , perhaps more specifically , worth to them .
Handling buyers can be tricky because this is a relationship that often begins from a cold start . Where there is no history between agent and buyer there is no relationship and naturally , no trust .

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