The Ultimate Home Sellers Guide
Building Buyer Excitement With An Open Home
Many people believe an open home is just a convenient way for the agent to save themselves from doing individual buyer appointments . Whilst it ’ s hard to deny the efficiency of setting a single time window , so all buyers can view a property at once , there ’ s another more important reason behind an open home :
We want multiple buyers to visit an open home at the same time . This sends a message to each buyer that the property is attractive and attracting . This doesn ’ t always happen but it ’ s a powerful marketing tool when it does .
We all want to own something that someone else wants . That ’ s why a Van Gogh painting is so valuable . There is serious demand .
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