Target Product
Launch 2014
Target Darts have fast developed a
reputation as one of the World’s leading darts
manufacturers and, if like us, you were lucky
enough to attend the launch event for their
latest product range earlier this month it is
easy to see why.
The Day Itself
Along with other selected members of the darts
media, retailers, staff and members of the Stockport
Darts Academy, who are sponsored by Target, we
were treated to a presentation of the new products,
given opportunity to try them and also to talk to the
men who will throw them in a professional capacity.
There then followed a pro-am darts tournament,
with Phil Taylor, Stephen Bunting, Dave Chisnall,
Colin Lloyd and more teaming up with members of
the audience to play legs of 701 for a chance to win
products from the new range.
It was eventually Stephen Bunting who emerged
victorious, claiming a set of his darts for everyone
sat at his table, before showing off by hitting a 170
checkout at the first time of asking as the players
filmed pieces to camera for Target Darts TV on
YouTube.
in a relatively informal setting
and I have to say they all
seemed delighted with their
new equipment.
Of course Phil Taylor was still
flying high after claiming
victory in the World Matchplay
only a week earlier and he
couldn’t emphasise enough
the role played by the team at
Target in getting his darts right for the job. He even
referred to them as ‘geniuses’ at one point during an
interview for Target Darts TV!
Stephen Bunting too is another recent addition to the
Target stable and like Taylor he has been impressed
with the way things work at Target.
“I’ve been down here a few times now,” he said.
“The Target guys always have time for me and the
whole setup here is really professional.”
A Factory Tour
Of course like many companies Target have now
moved their manufacturing facility to China, where
they employ 27 full-time staff to manufactu