UK Creative Industries at Expo 2020 2023 | Page 48

Bompas & Parr

Cooking up the taste of the future

An inhabitable cloud of gin and tonic ; a banquet cooked over 2,100 ° F molten lava in Saudi Arabia ’ s first UNESCO World Heritage Site and the world ’ s first Flavour Rainbow , Bompas & Parr are always looking to create ground-breaking F & B experiences and cultural attractions that define the future of pleasure .
London based , operating globally , the studio is recognised as the leading expert in multi-sensory experience design , offering food and drink design , brand consultancy and immersive activations across a diverse number of industries . The studio works with commercial brands , artistic institutions , private clients and governments to deliver emotionally compelling experiences that boast a bold ambition , distinct aesthetic style and interpretive vigour , to a wide variety of audiences .
Created for Expo 2020 Dubai , The Future of Food : Epochal Banquet was a neverbefore-seen theatrical experience cooked up by experiential studio Bompas & Parr . Inspired by the ‘ Novacene ’, a new era hypothesised by 103-year-old scientist and inventor James Lovelock , the new age , he prophesised , would take over the ‘ Anthropocene ’ era in which humans have been able to make large-scale changes to the planetary environment , and introduce a future when artificial intelligence and robots will rule .
The curated experience began in The Universal Museum of Food , a dynamic exhibition documenting humans ’ relationship with food and culture from the Anthropocene era ( 2021 ) to the year 2320 , showcasing artefacts from fish skinning tools and a bone conducting
Guests began the experience at The Universal Museum of Food Experience guides from the future
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