The activity book was designed to appeal to children aged six to nine
Austin Macauley Publishers were engaged to create a sustainability-themed activity book for Expo 2020 Dubai
supporting knowledge readers could connect with whether attending Expo 2020 or not . The book itself was created in bilingual format , translated from Arabic to English to enhance the reading audience to a global and local perspective .
Production and marketing teams were dedicated to the ideation and development of design , format and bright colourful illustrations within the book created against the branding guidelines for Expo 2020 and supporting characters of the event . The remaining typesetting including size and format , price , ISBN assignment and National Media Council approval for distribution was undertaken through strict protocol , before a large upfront print run to fulfil distribution and stock orders .
The project resulted in a 108-page interactive and illustration filled printed book with over 50 quizzes , fun challenges and activities available in all major stores through the company ’ s distribution connections around the globe . The Expo 2020 Mascots Activity book became a fun way for all the family to discover and feel involved in Expo 2020 .
Austin Macauley is a worldwide publisher and since 2006 , has published over 8000 books from around the world . in partnership with www . austinmacauley . com
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