UK Creative Industries at Expo 2020 2023 | Page 26

Expo Mascots Activity Book displayed at the Sharjah Children ’ s Museum

09 Austin Macauley Publishers

Engaging young audiences with creative book publishing and distribution

Austin Macauley Publishers is an independent publishing house with offices in the UK , USA and UAE with international distribution . Publishing a range of titles from Fiction to Non-Fiction and Children ’ s titles in Print , Digital and Audio in English and Arabic . Austin Macauley is a worldwide publisher and since 2006 , has published over 8000 books from around the world .
The company was appointed as the book licensee for a sustainability-themed Expo 2020 Dubai Mascots Activity Book dedicated to the themes of Expo 2020 including interesting technological advancements in energy , environment and sustainability as well as the inclusion of Expo ’ s Guardians , Opti , Alif and
Terra ; and Emirati siblings , Latifa and Rashid . The project brief relied heavily upon the content and messaging of Expo 2020 , in an easy to understand and interactive book for younger audiences between the ages of six to nine to connect with Expo 2020 and the themes ‘ Opportunity , Mobility and Sustainability ’.
Spanning over two years of production planning , creating the Expo 2020 book involved a culmination of expertise at Austin Macauley Publishers . A team of editors ideated the written content , continually copyedited , proofread and actively researched themes to create a book appropriate to highlight Expo 2020 to young readers . This included a variety of puzzles , games and challenges along with
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