Company contribution
Company contribution
Protecting today’ s new video delivery formats
According to experts at Inside Secure, with the arrival of Ultra High Definition and Early Window, securing premium content on all devices is critical.
Consumers increasingly expect full access to premium content on any device, anywhere, any time. The pay television industry is adapting by developing intuitive solutions that are responsive to consumer needs and making content available that can be streamed to broadband-connected TVs, tablets and mobile phones.
What has been slow to change is the date movies and television shows become available to consumers after their premiere. For example, major movies are typically released nationwide on consumer electronic devices forty-five days after their debut in theatres. The reason for the gap is that theatre owners won’ t screen movies otherwise, citing data that earlier availability reduces theatrical revenues.
Movie companies, on the other hand, are faced with flat global movie ticket sales and declining home entertainment revenues( down 6 % in 2016 according to Variety). Given the availability of new entertainment technology that has made at-home and on-the-go viewing compelling in higher quality formats like 4K and HDR, there is, for the first time ever, the possibility that movies will become available at home, on-demand just a few weeks after their theatrical release.
In response to this new media landscape, Inside Secure has developed SAFEplayer Ultra: a multi-platform media player that provides consumers with an immersive audiovisual experience while helping broadband distributors and content owners thwart unauthorised copying and distribution.
Earlier Windows, Higher Stakes
Movies available on-demand at home shortly after their theatrical release are called‘ Early Window’ movies. Unauthorised copying and distribution of early release movies reduces the amount of studio revenue generated in subsequent distribution windows such as download-to- own, digital rental, kiosk rentals, packaged media, subscription services, and advertiser sponsored cable and broadcast television. In response to the potential piracy of Early Window movies that would cannibalise downstream revenue, the Hollywood studios have developed higher security requirements for both Early Window and higher resolution movies.
Higher Resolution Demands Greater Security
UHD provides picture resolution that is four times sharper than HD, offering brilliant brights, the deepest darks, lifelike colours and multi-dimensional sound. Consumers will pay for this higher quality immersive experience. Content security is a tool used by the pay television industry to help generate return on investment by making access to premium content conditional on some form of payment or, alternatively, reduce the quality of unauthorised content.
SAFEplayer – Our Product Foundation
Inside Secure is a market leader for content protection solutions, with more than 100 active deployments distributing programming to more than 120 million individual consumers. The company currently offers a portfolio of SAFEplayer solutions for any connected device and for all broadband use cases. These SAFEplayer solutions enforce the robustness and compliance rules of several DRM systems and protect service data and analytics with security techniques such as code obfuscation, tamper hardening, integrity checking and whitebox encryption. In addition, SAFEplayer uses a secure content path in which content is safely decrypted, decoded and rendered.
When available, Inside Secure’ s SAFEplayer solutions are tightly integrated with Trusted Execution Environments( TEEs) as well as key ladders and security cores available in chipsets.
Currently, DRM systems that leverage the security available in hardware cores that are embedded in devices at their time of manufacturing cannot be updated once the device is in the field.
To solve this, Inside Secure pioneered the use of new software download systems to allow the repair of breached security systems with the use of a Trusted Application Manager( TAM). Inside Secure has been prototyping this solution with TAM providers such as Trustonic.
SAFEplayer Ultra – State of the Art Streaming Security
To meet the higher security requirements associated with Early Window movies as well as the improved picture resolution and audio quality of UHD, Inside Secure has leveraged its twenty-five years of best-in-class security expertise to develop SAFEplayer Ultra, the next generation of downloadable and embedded DRM client solutions.
SAFEplayer Ultra is compatible with existing SAFEplayer Pro and SAFEplayer Premium. A
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