contribution
INSIGHT TV spearheads the 4K UHD
HDR revolution
According to Rian Bester,
CEO, INSIGHT TV, when
the broadcaster took the
decision to launch a new
channel in 2016, it knew
it had to do something
very different to what was
already available.
T
his meant taking leadership for the
type of content it commissioned and
produced and also how that content
was created, which left one option, UHD HDR
at 50fps. This was a huge challenge but the
results are showing that the company made the
right decision.
In much of the world, the way in which
we consume television has completely
transformed in the past two or three years:
now we can watch what we want, when we
want and where we want in the highest quality,
and we can use social media whilst we’re
watching to share our experience. Statistics
show that our viewing habits, size of screen,
sign up to subscription services and how often
we watch TV is likely to be dependent on our
age. Baby boomers and Generation-X are
still watching the big screen (the bigger the
better) whilst Millennials and Generation-Z
are more likely to be plugged into YouTube on
a phone, tablet or a laptop with a pair of Beats
headphones glued to their ears.
A UK Televis