UHD SPECIAL - AUTUMN 2017 UHD_AUTUMN 2017 | Page 4

0
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
Consumer Electronics
2022
Source: Connected Home Devices (CHD)
Ultra High Definition TV Displays: Global Market Forecast
as more broadcasters launch 4K services and
SVOD service providers expand the range of
Middle East and Africa
800
4K programming they offer.
Global Ultra High-Definition TV Shipments
700
•

E
mergence of Wide Color Gamut (WCG) and
Central
and
Eastern
Europe
200
600
East and Africa
High Dynamic Range (HDR) Middle
technologies.
180
Central and Latin America
500
160
These picture-quality enhancing
technologies
Central and Eastern Europe
140
400
Asia Pacific
are not expected to be major drivers of 4K
120
300
Central and Latin America
TV uptake but may well contribute
to a
Western Europe
100
200
consumer’s
decision-making
process
when
Asia
Pacific
80
100
North America
planning to buy a new TV, particularly
60
0
Western Europe
40
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
in an in-store setting where retailers can
Source: Connected Home Devices (CHD)
20
North America
demonstrate the benefits of WCG
and HDR
0
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021 with 2022
when
combined
4K resolution. HDR
UHD TV Household Ownership by Source:
Region
Home Devices (CHD)
to 70%
upgrade their ageing flat panel TVs to
such as Connected
Netflix
and Amazon but also in the
(which improves the image contrast) and
North
America
bigger, thinner and better spaced displays
form of UHD Blu-ray discs and
4K
broadcast
WCG (which expands the number and shades
60%
Ultra High-Definition
TV Installed
Base represented) have both started to
and these larger TVs are often 4K by default.
channels from Global
some early-moving
pay-
of colours
Western Europe
900
50%
By 2019 virtually all 50-inch and larger
TV operators. 4K content has not been a
appear in 4K TV over the last Middle
couple
years
East and of
Africa
800
Asia Pacific
40%
TVs
will be 4K while 76% of 40-49-inch
significant
driver
of
4K
TV
adoption
thus
far.
and
manufacturers
will
make
a
major
push
700
Central and Eastern Europe
30% TV shipments will be 4K. Uptake of
sized
Indeed,
the scarcity of 4K content
may
well
Central and
Latin America
on the technologies in 2017 in an attempt
600
and Latin
America
4K 20%
TVs in any particular market is closely
have
persuaded some consumers to hold off
to differentiate their product Central
ranges
and
500
Central and Eastern Europe
tied
to the level of demand for large screen
purchasing
a 4K TV. Despite the efforts of TV
generate premium pricing. However,
TV
400
10%
Asia Pacific
and Africa
TVs. While Japanese consumers are often
manufacturers
to promote the Middle
4K East
upscaling
300
vendors run the risk of causing confusion
0%
Western Europe
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
200
seen as early
adopters
of new
technologies,
capabilities
of their
4K
TVs, many consumers
amongst consumers due to inconsistent
Source: Connected Home Devices (CHD)
100 failed to see the benefit of upgrading to
4K TV adoption in the country has been
have
marketing terms for the features
not only
North America
relatively low compared to other countries
a 4K 0 TV 2012
with so
few
4K
content
options
at
from
brand
to
brand
but
also
within
the
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
© 2017 Strategy Analytics | www.strategyanalytics.com
Connected Home
Devices is
(CHD)
Source: disposal.
as consumers tend to buy smaller screen TVs
their
This
set to change, however,
ranges of certain brands.
Although great care has been taken to ensure the accuracy and completeness of this report, Strategy Analytics is unable to accept any legal responsibility for any
(less than 40-inch) which are yet to include
UHD TV Household Ownership by Region
4K resolution panels. In China and the USA
70%
on the other hand, large screen TVs are
North America
60%
hugely popular and therefore 4K TV adoption
Western Europe
50%
has been faster in those markets than most
Asia Pacific
other countries.
40%
Published: May 2017
Global Ultra High-Definition TV Installed Base
Charts
•  A steady increase in 4K content and service
availability. Although 4K TV hardware
adoption is undoubtedly well ahead of 4K
programming availability and 4K service
uptake, 4K content is steadily becoming
more available from not only SVOD services
900
30%
Central and Latin America
20%
Central and Eastern Europe
10%
Middle East and Africa
0%
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
Source: Connected Home Devices (CHD)
4K TV continues to surge
© 2017 Strategy Analytics | www.strategyanalytics.com
Although great care has been taken to ensure the accuracy and completeness of this report, Strategy Analytics is unable to accept any legal responsibility for any
Jonathan Broughton and Paul Gray of IHS Markit share the research firm’s latest findings on set sales and content developments.
While  film  is  o+en  considered  the  most  
4k  suitable  format,  SVoD  giants  are  
inves=ng  in  UHD  TV  Series  
Biography  
2%  
100%  
90%  
Anima=on  
3%  
Sport  
14%  
Comedy  
26%