UHD SPECIAL - AUTUMN 2017 UHD_AUTUMN 2017 | Página 3

Futuresource Consulting
shares its latest findings
on the UHD sector
TVs will be sold this year, almost double the
quantity sold throughout 2016 (57m).
•  We will also start to see household saturation
and penetration diverging in 2017 as early
adopters with 2014/2015 Ultra HD TVs
are buying new models with High Dynamic
Range (HDR); Wider Colour Gamut (WCG);
the latest available HDMI specification (2.0b)
and the UHD content protection standard
(HDCP 2.2) to provide them a higher quality
picture and better connectivity.
•  Steady although not exceptional growth of
Ultra HD Blu-ray players is expected with
the installed base to reach 2m globally by
the end of 2017. There are now a number
of hardware players in the market with
4K UHD TVs
•  Prices of UHD TVs are falling rapidly
worldwide. In the US, where the average
price in 2015 was $1,314 (€1,430), by the
end of 2016 this fell to $1,181 with the rate
of decline to remain steady moving forward.
The high awareness of UHD combined
with lower prices means that those who
are intending to upgrade the main TV
are shopping around for a 4K UHD TV.
Futuresource expects that 107m Ultra HD
Samsung, the market leader, facing stronger
competition.
•  Throughout 2017, 1.4m UHD Blu-ray players
are expected to be sold.
Digital Subscription 4K UHD
•  The SVoD market is set to grow
phenomenally over the coming years, with an
increasing quantity of UHD content available
and a growing install base of UHD devices to
view it on. By year end 2017 there is expected
to be 33m SVoD subscriptions with access to
4K UHD content and a UHD TV to watch it
on.
•  Netflix and Amazon Prime Video continue to
drive UHD within SVoD. Smaller services are
launching too but typically limiting this to a
premium tier package, much as Netflix has
done. Amazon and Hulu both offer UHD at
no additional cost.
•  HBO stands out as the major international
player that is not supporting UHD, with
currently no announced plans to roll-out.
Analyst Findings
4K UHD Broadcast
There is some more momentum behind UHD
broadcast in 2017 with a number of major
broadcasters ramping up their offering,
particularly sports. Europe is ahead of North
America for UHD broadcast equipment sales
due to a number of competing sports leagues
with key sporting flagships including Formula
1 and Premier League Football being broadcast
in UHD. However, there is still limited
consumer demand for regular content and this
is tempering the investment from broadcasters
to upgrade equipment or launch channels.
Analysts: Strong uptake of 4K TVs
According to research and consultancy firm
Strategy Analytics, shipments of 4K TVs
reached 58.1m units globally in 2016, an
increase of 78% from the 32.7m units shipped
in 2015. The company forecasts that the
market will grow a further 43% in 2017 to 83m
units
or 36% of all TVs shipped. Annual 4K
Ultra High Definition TV Displays: Global Market Forecast
TV
shipments
Published:
May 2017 will exceed 100m units in 2018
and
grow to account for 72% of all TVs sold by
Charts
2022. The installed base of 4K TVs reached
just under 100m units at the end of 2016 and
will climb to more than 825m units by 2022
A number of interlinked factors are behind
the strong uptake of 4K TV displays, including:
Consumer
Electronics
•  LCD TV panel vendors push
towards
larger,
premium displays. In recent years many of
the world’s major LCD TV panel makers such
as LG Display, Innolux, AUO and Samsung
Global Ultra High-Definition TV Shipments
200
Middle East and Africa
180
160
Central and Eastern Europe
140
120
Central and Latin America
100
Asia Pacific
80
60
Western Europe
40
20
0
North America
2012
2013
2014
2015
2016
2017
2018
2019
2020
Source: Connected Home Devices (CHD)
Global Ultra High-Definiti on TV Installed Base
900
2021
2022
Display have been transitioning away from
1080p panel production and have shifted
much of their capacity to making 4K panels.
This trend is set to intensify in 2017 as
panel vendors focus on improving profits by
expanding production of large 4K panels and
even opening their first 8K production lines.
•  Falling prices for 4K TVs. The average price
for a 4K TV has dropped significantly over
the past five years from more than $20,000
back in 2012 to well under $1,000 today.
A large number of 4K TV models are now
priced below $500 giving budget conscious
consumers a route into the market. Within
the next two to three years we expect the
premium for a large screen (50-inch and
above) 4K TV over an equivalent 1080p TV to
be almost non-existent.
•  A growing appetite for larger screen TVs
across all regions. The falling ‘per inch’ cost
of large screen TVs is encouraging consumers
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