around area A
Millennials, Is It Time to Advertise?
‘ Balangkasan’ has the Answer
LIKHA Awardee Arch. Edilberto Florentino( Left) and PRBoA Chairman Arch. Robert Sac listen during the Open Forum of the Balangkasan, Nov. 19, 2016.
District A3 Council at the Balangkasan.( L-R): Architects Joselito Francisco of QC Central; Carla Epino of Quezon City; Steve Olonan; Edric Marco Florentino; Edilberto Florentino; Cecile Cayman-Gamana, District A3 Director; Robert Sac; Sylvester Seno, Balangkasan Chairman; Randel Leona of QC-Capitol; Cesar Aris of QC – Silangan, and Arnold San Sebastian of QC-South Triangle chapter.
This has been the question that is indeed at tune with the recent developments especially with various forms of media, including the internet. On November 19, 2016, the UAP Balangkasan tried to decipher
the question and inked a resolution that would finally shed light for all the architects to witness. |
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This forum, which was held at the UAP Headquarters, Quezon City, and was graced by two prominent figures in the field of architecture and government regulation: Architects Edilberto Florentino,
FUAP, LIKHA and Robert Sac, FUAP.
Architect Florentino, a seasoned builder and inventor, stated that even though it was clearly stated in
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sional Guidelines, in view of the growing number of complaints received by his office regarding the advertisement of some architects thru social media or traditional methods. He reiterated that the Professional Guidelines on Architecture are in full force and effect, and any attempts to advertise by any architects at any matter and rate, is prohibited. |
the Code of Ethi- |
cal |
Before the wrap up, an open forum was observed |
Standards |
that |
advertisement |
to accommodate questions and thoughts of |
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by an
tect of his goods services is deemed the provisions are
ered amenable. He cited the need to and strengthen the
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archi- and illegal, consid- then review
Code of
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participating architects. Most of the discussion focused on dissecting various examples and instances of advertisement by colleagues, whether intentional or unintentional, and how the resource speakers and participants themselves find it violating the Code of Ethics. Several suggestions and pointers on how |
Ethics, which was crafted way back in 1979, and considered the mother of the Professional Guidelines for Architects. Through this that the provisions will adapt to the growing needs of the Filipino Architect and thus, meet the tests of time.
Being the Professional Regulatory Board of Architecture( PRBoA) chairman, Arch. Sac said he has prompted the UAP to hold a forum about Profes- to strengthen the Professional Guidelines were also tackled.
Finally, the resolution was drafted and signed by the resource speakers, including the Balangkasan Committee and the District A3 Council. In a two-page resolution submitted to the UAP National Board of Directors, it was hereby stated that the Professional Regulatory Board of Architecture( PRBoA) enjoins all Filipino Architects to desist from advertising in any media until the Guidelines have been approved by the PRC and duly published. Furthermore, the PRBOA will review and make necessary corrections to the proposed Guidelines, subject to final approval by the PRC. Other points raised in the drafted resolution include the need to revisit the provisions of the Code of Ethics for 1979 and 2010; a formation of a technical working group, which will represent architects in various fields, initially slated for December 2016; and the launch of a massive information campaign. These proposals are slated for presentation on the 43 rd National Convention this April.
Upon the culmination of the program, District Director for A3 Arch. Cecile Cayman-Gamana and Chairman for UAP National Balangkasan Committee Arch. Sylvester Seno thanked all the participating architects and industry partners, such as Davies Paints, D + C Magazine, Emerald Pipes, Suprasteel Corporation and Union Galva Steel.
UAP-KSA RIYADH SPONSORS OFW REPATRIATION
The UAP-KSA Riyadh Chapter in cooperation with Philippine Overseas Labor |
Office( POLO-OWWA) had donated airplane ticket to stranded OFW at Bahay |
Kalinga as part of the |
Chapter’ s Annual Community |
Service Program and |
advocacy to help and bring |
other people and commu- |
nity for a better tomorrow. |
The ticket was handover |
to Mr. Leo Juayong of Silay |
City as the third beneficiary |
under the UAP-KSA Riyadh |
Chapter |
FY |
2016-2017 |
administration |
at |
POLO- |
OFFICE by the Chapter |
President Ar. Rolando Manuel |
and IPP Vic Banaag. |
Witnessed by the PCEA |
Officers Engr. Arnel Aguas, |
Engr. Mario Balboa, Assistant |
Labor Attache Hon. Firma Bantillan and Hon. Dominador Salanga, ALA. |
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The UAP Post • Vol. 42 Issue 02 • October— December 2016