PRICING IT RIGHT | 8
PRICE IT RIGHT
The longer a property is on the market the
fewer showings it receives and the percent
of the asking price decreases.
The single most important factor to consider
when selling a house is the home’s price tag:
how much your house is worth. You don’t
want to overprice the house because you will
lose the freshness of the home’s appeal after
the first two to three weeks of showings.
Showings & Offers
TARGET
VALUE
78
MARKET VALUE
BELOW
MARKET
0%
Your agent can provide the appropriate listing price for
the market at the moment you’re ready to list.
HIT YOUR TARGET
56
Showings , No Offers
4-6% OFF
MARKET
HUFF agents have the experience,
knowledge, and tools to provide you with a
fair market value of your property. Among
these tools your agent will generate a
Comparative Market Analysis Report (CMA)
to assist in targeting the current market
value of your home.
34
Drive-ups Only, No Showings
6-12% OFF
MARKET
“Timing is everything....
the best offers are the first
offers.”
12
Drive-By Only
12% + OFF
MARKET
91
0 11 12 13 14
May want to consider
a price adjustment
to compensate for
declining traffic
NATIONAL AVERAGE
WEEKS ON MARKET
Many people think pricing their
home a little over market value will
leave more room for negotiation
once they receive an offer. In
actuality, overpricing will just
discourage prospective buyers from
looking at their property. A seller
should price their home so that
it maximizes the demand for the
home. With this strategy, the seller
won’t be fighting with a buyer over
the price, but rather multiple buyers
will be fighting each other over the
house.
68%
of buyers consider
price as the most
important factor when
purchasing a home. 1
WEEKS ON MARKET
Tyler Minges, HUFF Realty | SELLER’S GUIDE TO REAL ESTATE