TV Everywhere International - Volume 13 No 2 TV EVERYWHERE_Vol 13 No 2 | Page 22

contribution
Got questions on watermarking?
We’ve got answers
According to Ali Hodjat,
senior director, product
management, Verimatrix,
as operators and
content producers alike
continue to raise security
standards in the battle
against unauthorised
redistribution, particularly
of high-value content, there
has been a heightened
interest in watermarking as
a deterrent.
P
Q: What about chipsets that don’t
support client-side watermarking? Is
there a secure software approach?
A: Verimatrix has worked hard to pre-integrate
our VideoMark technology into the silicon of all
major SoC vendors, smart TVs, and set-top box
(STB) platforms. Because the technology already
exists in the hardware, an implementation of
watermarking can be activated immediately by a
software licence from Verimatrix.
Howe