TV Everywhere April | Page 14

ruwido1904v4_ruwido 19/04/2016 14:47 Page 1 Speak up: Voice control takes a bow ruwido is bringing a holistic approach to content search and control with the very best of voice and haptic interfaces for the user. ruwido is firmly established on the leading edge of remote control design and functionality, so when major operators bring out step-change iterations of their content proposition, it is no surprise they turn to the Austrian designer and manufacturer. Swisscom’s new 4K package and Sky’s TV Everywhere proposition Sky Q launched recently both featured customised ruwido input devices. And along with ruwido’s established expertise in haptic control and handset aesthetics, these new platforms also incorporate voice control. “We totally believe that – set up in the right way – voice control is right for search on TV and other devices,” declares Ferdinand Maier, CEO of ruwido. He says it is important not to load too Organic haptic: Total control At IBC 2015, ruwido introduced its patented organic haptic feedback mechanism. Now the company is showcasing the feasibility of this new technology by demonstrating it on a standard set-top box SoC. Our research shows that throughout the consumer electronics world, design and user experience drive desire. In order to reach user experience excellence, the remote control, set-top box and user interface have to be aligned in look and feel to make navigation an event itself. 14 TV Everywhere ruwido’s main goal is to enable their customers to create differentiation and to provide the best possible experience for the end consumer. This means ruwido is not only designing and manufacturing remote controls, but also proposes designs for set-top boxes and - now- the company has implemented the organic haptic interaction mechanism and its user interface on a deployable system. The interface is built on top of web applications that make it simple to transport from one hardware to another. The user interface features a modular and much on to voice recognition to start with – only once it is deployed will we learn the limits of what interactions viewers find useful, and also use is the only way to constantly develop voice recognition’s ability to deal with language, dialect and accent challenges. “The future is totally in voice biometrics for user recognition,” says Maier, “so the system can know instantly which member of the household is using the device and deliver a personalised profile; the look of the User Interface, even the speed of the haptic interface can be tailored. Eventually as the voice recognition becomes more sophisticated it can be used to discern mood and deliver personal recommendations accordingly. But it is important not to load too much onto voice recognition to start with, if you put too much into the first step people become disconcerted.” “As it develops and user experience builds, we have the tools to supplement the system by transmitting voice in HiFi quality which is essential to deal with subtleties of dialect and accent recognition. The new Swisscom TV 2.0 service supports German, all Swiss German dialects and French with Italian to follow later this year.” “Our scientific research first tested voice recognition 15 years ago, but it was inadequate, but the advances in processing power and acoustic techniques means it is now robust. Now, five of seven major projects we are currently engaged with have microphones integrated in the remote.” “Voice is good for certain kinds of searching like ‘show me all movies starring so and so’ but it is not right for locating times or browsing what is on, and certain H