“
A LETTER
FROM THE
EDITOR
®
PUBLISHER
Carrie A. Hurt
EXECUTIVE EDITORS
Erin Dufner
Sarah Smock
MANAGING EDITOR
Dago Garcia
LEAD DESIGNER
Michael J. Slack
SENIOR WRITER
Elise Cimino
STAFF PHOTOGRAPHER
Joshua Dubock
The start of a new decade often brings reflections about what the future holds and what
we’d like to accomplish. At BBB serving the Heart of Texas, we have spent the beginning of
2020 contemplating new ways to enhance the support we offer our accredited businesses.
As we thought about the future of our organization, we wanted to provide you with tools
you can use to start thinking about the future of yours.
If you’re like most business owners, you dream about your business thriving well beyond
retirement. While possible, it requires you to take the time to put all the steps in place
to make that happen. In this issue of Trust Talk Magazine, we’re focusing on sharing tips
and information you can use to build the steppingstones to a successful future,
including succession planning.
One of those steps is making sure that your business is in good hands. At the heart of
every business is its employees. They are the secret behind growth and scaling your
business past your scope of influence. That’s why we wanted to share tips on how to find
the right candidates to fill open positions. We walk you through the process, from
posting the job description to supporting your employees after their onboarding.
Beyond just hiring the right people, your business will also thrive if you understand
and form solid relationships with the people you hire. This can be challenging in today’s
day and age, which boasts the most diverse workforce yet, employing people from
Traditionalists to Generation Z. We break down each generation’s general characteristics
and desires, so you can communicate with them effectively and be the best boss you can
be. Understanding the needs of your employees and what is important to them can make
2020 Better Business Bureau®
serving the Heart of Texas
a big difference in employee happiness. And happy employees equal a happy business.
Once you have the right employees in place and understand their needs, ensuring they
have the tools they need to succeed is vital. Technology is everchanging and ripe with new
advancements that can make the lives of you and your staff easier. From going paperless
BBB® TRUST TALK is published by
Better Business Bureau serving
the Heart of Texas
1805 Rutherford Lane, Suite 100
to managing your online presence, we give you some simple solutions to keep up to date
and ensure your business isn’t left behind.
We hope you enjoy this issue of Trust Talk Magazine and find it helpful. We look
forward to working with your business to make 2020 the best year of accreditation yet.
Austin, TX 78754
800.621.8566
Thank you,
All rights reserved. Copies or
reproductions of this publication in
whole or in part are strictly prohibited
without express written authorization
Sarah Smock, VP of Marketing and Executive Editor
BBB serving the Heart of Texas
with offices in Austin, Bryan, Corpus Christi, Fort Worth, Midland, San Antonio and Waco
from the publisher.
BBB TRUST TALK
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