OUR VISION BBB STANDARDS FOR TRUST
An ethical marketplace where buyers and sellers trust
each other. Build Trust
Establish and maintain a positive track record in the
marketplace.
OUR MISSION
BBB’s mission is to be the leader in advancing
marketplace trust. BBB accomplishes this mission by:
• Setting standards for marketplace trust.
• Encouraging and supporting best practices by engaging
with and educating consumers and businesses.
• Celebrating marketplace role models.
• Calling out and addressing substandard
marketplace behavior.
• Creating a community of trustworthy businesses
and charities.
BBB offers its national and local consumer services
online and in person. Through our efforts, BBB helps
millions of people each year.
• BBB sets standards for ethical business behavior and
monitors compliance.
• Over 400,000 Accredited Businesses meet and commit
to our high standards.
• BBB helps consumers identify trustworthy businesses,
and those that aren’t, through more than 6 million
BBB Business Profiles.
• BBB sets standards for and evaluates thousands of
advertisements each year to ensure that people can trust
what advertisers say.
Advertise Honestly
Adhere to established standards of advertising and selling.
Tell the Truth
Honestly represent products and services, including clear
and adequate disclosures of all material terms.
Be Transparent
Openly identify the nature, location, and ownership of the
business and clearly disclose all policies, guarantees and
procedures that bear on a customer’s decision to buy.
Honor Promises
Abide by all written agreements and verbal representations.
Be Responsive
Address marketplace disputes quickly, professionally
and in good faith.
Safeguard Privacy
Protect any data collected against mishandling and fraud,
collect personal information only as needed and respect the
preferences
of consumers regarding the use of their information.
Embody Integrity
Approach all business dealings, marketplace transactions
and commitments with integrity.
• BBB sets standards for and evaluates the practices of
thousands of charities so that donors know where
their money is going.
• BBB coaches businesses on ethical behavior
and how to build stronger, more trusting
relationships with their customers.
THANK YOU TO OUR CORPORATE PARTNERS
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SPRING / SUMMER 2020