THE BUSINESS OF COACHING
Troon Coaches,
Building a truly successful coaching practice involves much more than just delivering great lessons on the range. It requires a thoughtful combination of strong teaching skills, savvy relationship-building, effective marketing, and sound business strategy. Growing your business means growing your reach and impact. Here are some key strategies to focus on:
1. Build a Strong Coaching Reputation a. Encourage word of mouth referrals, develop a clear coaching philosophy
2. Leverage Technology & Data a. Use launch monitors, video analysis, biomechanics tools
3. Develop a Niche or Specialization a. Specialize in specific area, junior golf, elite players, women, short game, putting
4. Offer Programs & Membership Models a. Offer monthly memberships, coaching packages, player development program
5. Network and Build Relationships a. Connect with schools, corporate groups, fitness trainers, mental coaches
6. Utilize Social Media & Content Marketing a. Post video swing tips on Instagram, YouTube. Write a blog or host a Podcast
7. Host Clinics, Camps & Corporate Events a. Offer Corporate team building events, camps, specialty workshops
8. Get Certified & Continue Learning a. Obtain certifications, TPI, US Kids, Attend coaching summits, workshops
9. Create Multiple Revenue Streams a. Offer online coaching, partner with a golf brand
Steve Loesher Director of Player Development
Troon Coach Newsletter | Spring 2025 6