TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG
markets
Key Findings in Report TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG
markets
Consumers are most likely to seek gender-specific products in the dairy category among all of the food
categories.
Increased blurring of gender roles is making it more difficult for brands to successfully target the trend.
Using growing knowledge of nutritional needs aligned to each gender means targeting physiological needs
becomes easier and more specific.
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