TrendSights Analysis: Gender Specificity Sep 2016 | Page 3

TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets  Key Findings in Report TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets  Consumers are most likely to seek gender-specific products in the dairy category among all of the food categories.  Increased blurring of gender roles is making it more difficult for brands to successfully target the trend.  Using growing knowledge of nutritional needs aligned to each gender means targeting physiological needs becomes easier and more specific.  Request Sample Copy of this Report @ http://www.rnrmarketresearch.com/contacts/requestsample?rname=696476