TrendSights Analysis: Gender Specificity Sep 2016 | Page 2

TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets  "TrendSights Analysis: Gender Specificity" explores how and why targeting genders can prove a profitable strategy.  As society grows to become increasingly individualistic, consumers are actively seeking out products that meet their specific gender needs, be those physiological or cultural. Naturally, this trend is prominent in personal care; however, as unnecessarily gendered products and controversial pricing headlines have hit the media, the trend's prominence is quickly expanding across food, beverages, and other categories.  View Complete Report @ http://www.rnrmarketresearch.com/trendsights-analysis-gender-specificityrethinking-how-to-target-gender-in-fmcg-markets-market-report.html.