Trendsetters 2020 | Page 40

> Connect Elevating Ella’s Renovations add modernity to burger joint By Amanda M. Usher D ishing out handmade burgers weekly, the eatery known as Ella’s Top Corral has been serving the community for more than 40 years. Voted Best Burger of South Georgia twice, the fast casual restaurant also caters to customers’ taste for hot dogs, milk shakes and fries. The establishment opened initially in 1976 as Top Corral offering a Western atmosphere, said Nicholas Perry, general manager. Ella Brown took ownership of the company follow- ing several years of being an employee. Joining the staff as a cashier, Brown started working at the fast-food restaurant in 1977 prior to becoming an assistant manager in the 1980s. From 1990s to the 2000s, Brown became a general manager with responsibilities of overseeing employees, payroll and overall restaurant operation. It wasn’t until 2006 when she was asked to purchase the restaurant from its former owners. “Our food has been a staple for customers in the area for more than 40 years, the love and quality we put into our food will never change,” Brown is quoted on the restaurant website. “We are unique in that we offer fast, counter ser- vices and delicious food options in a modern, sit-down environment.” With some additions and subtractions, the origi- nal recipe for menu items has stayed the same since its inception, Perry said. The last couple of years has provided growth and change for Ella’s starting with revamping the Western theme. The lassos that were once symbolic of wrangling in customers have disappeared, as did the cowboy wall photos and signature logos. The red and yellow benches that once lent them- selves to seating as customers ate have been replaced with a more modern look. New ceilings and lights have been installed. Mirrors, artwork, creme-colored wall benches and 40 Trendsetters | Valdosta-Lowndes County Chamber of Commerce Ella Brown is owner of Ella’s Top Corral. Photo by Amanda M. Usher individual hardwood tables set the scene for the busi- ness. “The remodel brought more personalization and more of an at-home experience when you come in,” Perry said. With a more down-home appearance, Ella’s has shifted the focus of its menu slightly. The debut of a happy-hour menu in August 2019 offers convenience, said Kyle Webb, marketing director. Perry said the goal of happy hour, which is 3-5 p.m. daily, is to increase sales for popular foods. Items include $1 four-piece chicken nuggets, golden fries, a foot-long hot dog, drinks and turnovers. Choices of turnovers are apple and strawberry. The strawberry turnover is half cream cheese/half strawberry and fried. “The apple turnover reminds you of an apple pie but it’s a turnover with a flaky golden crust,” Perry said. Loaded fries with jalapenos, nacho cheese, bacon and chili has recently added to the full menu while corn dogs have been removed as they weren’t a selling item. Webb said staff has also introduced a drive-thru in July 2019, contributing to improvements of the restau- rant.