BEYOND DOWNTOWN PLANNING
nce a strategic plan is completed, Ayres can assist
communities with the implementation of specific
projects. This work ranges from creating branding strategies
for downtown districts to streetscape design to downtown
brownfield redevelopment. Here’s a sampling of this work.
Plum City, Wisconsin – Ayres designed the downtown
reconstruction of the Village of Plum City’s Main Street.
Design and construction engineering services included
sanitary sewer, storm sewer, streetscape enhancements,
lighting, and sidewalk and roadway. Decorative lighting and
stamped and colored concrete were used to enhance the
park surrounding the community’s historic trout pond.
Brown Deer, Wisconsin – Ayres assisted the Village
of Brown Deer with streetscape design for its Original
Village area. The aim of the streetscape techniques was
to redevelop the area into a premier destination not only
for Village residents but also for people in surrounding
communities. The streetscape project gave the Village
an opportunity to meet the requirements of a Wisconsin
Pollution Discharge Elimination System (WPDES) permit by
including the design of two detention pond features within
Palatka, Florida – This project involves assisting the
City of Palatka in conducting outreach services, grant
management, environmental site assessment, and
redevelopment services. The purpose of the project is to
proactively manage brownfield redevelopment planning
and efforts, investigate soil and groundwater impacts in
project areas, evaluate remedial options, and contribute to
community involvement/outreach activities.
Princeton, West Virginia – This project involves
developing a branding strategy for downtown Princeton,
West Virginia, to help the community overcome negative
impressions that don’t reflect positive changes that are
under way. The strategy includes immersion workshops that
will inform the “community character report” upon which
brand identity is established. From this character report,
logo and marketing recommendations are produced,
guiding communications strategies to elevate the overall
marketing appeal of the district.