Trends in the Pharma and Healthcare Social Media Marketing Market 201 Trends in the Pharma and Healthcare Social Media M | Page 5

Report
Description
Report Description
The major factors favoring the growth of the market are increased expenditure by
pharmaceutical companies for online advertising along with increasing adoption rates of
online marketing tools by the consumers. As per few research studies in the year 2012,
the overall pharmaceutical and healthcare spending increased nearly by 45 percent yearon-year to approximately USD 1.1billion of which 6 percent represented online
advertising costs. This revenue is generated through paid advertisements and
subscriptions from various electronic devices and unique IP addresses. On the other
hand, the disadvantages and risk factors of these platforms such as privacy and security
in question along with improper content validation are some of the issues that might
pose the challenge for the growth of the market. Some of the companies engaged in use
of social media are Johnson & Johnson, Novo Nordisk, Pfizer, Inc., Novartis and Bayer AG.
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