Trends in the Pharma and Healthcare Social Media Marketing Market 201 Trends in the Pharma and Healthcare Social Media M | Page 4

Report
Description
Report Description
Request Free Report Sample@
http://www.futuremarketinsights.com/reports/sample/rep-gb-403
Incorporation of consumer feedback and their experiences would prove decisive for the
companies in the course of novel drug development and other crucial strategy building.
Hence social media involvements are further expected to increase product sales in the
near future. For instance, Novartis has initiated the use of social media platforms to
enhance the sales of its over-the-counter drugs such as Comtrax, Bufferin and Orofar.
Another illustration for the use of these social media platforms is by Johnson & Johnson
that uses these platforms for crisis management during recall of its products. It has used
these social media platforms for apologizing to the consumers for irregularities found in
its manufacturing plant by U.S. FDA. It is company’s mode of being personally,
emotionally and socially in touch with its clients.
The pharma and healthcare social media market can be analyzed by the extent of use of
social media platforms such as Twitter, YouTube, etc. by pharma industries along with
benefit and risk ratio analysis of these tools in healthcare. In addition, impact or effect of
these tools on healthcare stakeholders such as hospitals, patients/consumers, healthcare
professionals and biotechnology companies coupled with a geographical landscape
focusing on the popularity of these tools also can be provided. The geographical
landscape includes the analysis of four major regions namely North America, Asia-Pacific,
Europe and RoW.
Request For TOC@ http://www.futuremarketinsights.com/toc/rep-gb-403